Stories Are Everywhere
Client: Instagram
Type: DOOH
Production Company CANADA
Director: MANSON
Filming Location: Barcelona, Spain
Role: Producer
Stories Are Everywhere was a multi-channel, integrated campaign for Instagram that presented the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community was already using Stories tools, the campaign demonstrated the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special — it showed that “Stories Are Everywhere.
This work was part of the full campaign which was shot by MANSON in Barcelona. The DOOH was part of the OOH/Print and Social campaign and you see here a selection of the work we've made which was seen in placements all over the US, Italy and Germany. The production of these DOOH had to match the exact use of Instagram Stories, from the way the type functions to all the drawings. This required some technical exploration, espcecially as it had to be adaptable for other markets.