What Moves You Makes You
Client: Montblanc
Type: Film/Print
Production Company Anorak (Film) & WeFolk (Print)
Director: Ian Pons Jewell & Jonas Lindstroem
Filming Location: Barcelona, Spain
Role: Producer
To celebrate the release of the Extreme 3.0 collection, I produced ‘On The Move’, a campaign that conveys the message that Montblanc products are made to accompany you on your journey, showing that it’s how we move, not where that defines the mark we make. For this campaign we've partnered with no one other than Cillian Murphy, who had partnered with the brand before.
Besides the film campaign, that needed some proper shoot planning as we were shooting the scenes twice as we needed reverse footage as well, I've also produced the print campaign which both were shot back to back.
