I’ve been brought in to cover part of this very fast turnaround production for W+K London. The Lionesses are a new generation of athletes that are showing us a more expansive definition of victory. They are driving the game, society & culture forward. Being a Lioness isn’t just about excelling in your sport: it’s about having a mentality of unreasonable ambition. It’s a mentality that we’ve called ‘Like a Lioness’.
During the tournament, we were unmissable in her path. Dimensionalising the #LikeALioness mentality. Bringing football closer to Her & on Her terms. From London, to the World.