Awesome is for Everyone Vol. 1
Client: Samsung
Type: Film
Production Company Riff Raff
Director: Ryan Staake
Filming Location: Bangkok, Thailand
Role: Producer
For Samsung I’ve produced the global campaign ‘AWESOME is for Everyone’ to introduce the new A Series phone to the world. To position the new A Series phone as the go-to device for the Gen-Z creators we’ve brought in content creators, including Madrona Redhawk, Yvng Homie, DJ Rangster to feature in the campaign. We’ve are highlighting the key features of the product in song form which is that the phone has an awesome screen, awesome camera and a looooooooooooooong lasting battery life.
This was the first piece of work for Samsung coming out of the W+K Amsterdam office and it was all about the age of live video. Particularly the way in which it is used on social media platforms like Instagram and TikTok.
To ensure no Gen-Z eyeball is spared we made six 15-second feature ads and over 300 social formats to accompany the hero film. We've worked with content creators all over the world to help these films come to live. Even the music was made by 'bedroom producers' and up and coming musicians.