Awesome is for Everyone Vol. 3
Client: Samsung
Type: Film
Production Company Stink
Director: Felix Brady
Filming Location: Thailand, Nigeria, Brazil, USA, UK, Netherlands & Ukraine
Role: Producer
In Vol 1. we all learned that the Galaxy A has an awesome screen, an awesome camera, and long-lasting battery life. In Vol 2. we took a step further by giving everyone first-hand experience of how the awesome features of the Galaxy A actually work. This time in Vol 3. the campaign is a celebration of all of the awesome things people do when they have access to great smartphone technology. I’ve produced the launch films of the new A series device in which we bring together creatives from all around the world to collaborate and build an exciting and dynamic mosaic inspired by the Duet chains and culture of co-creation on social platforms.
They start with one piece of footage and encourage other creators to join and add something to the story, forming an endless mosaic that builds a strong sense of connection with others around the world – the new phenomenon of global culture sync in action. The film takes the viewer from a Bangkok tattoo artist Parangew, to Jonathan Neguebites dancing on a beach in Rio, to a twins rap duo Ain’t Afraid in Michigan, to the first Nigeria’s skate crew Wafflesncream, to Vogue choreographer Alina Ryzhkova in snowy Kiev, to Kurdish-British model and activist Deba, and so on. The ride is accompanied by a remix of the iconic techno banger that highlights the awesome benefits of Galaxy A: “Awesome screen, awesome camera, long lasting battery life”.
The campaign was produced during the pandemic and was a major production as it was captured in every continent with shoots in Thailand, Nigeria, Brazil, USA, UK, Netherlands and Ukraine and played out via a range of assets across TV, digital and social. This required a lot of planning from our director and editor to ensure what we were capturing across these countries remotely was going to work out in the edit and post.
