In 2014 Amsterdam’s only indoor skate park closed. Leaving the city’s large skateboarding community to face Amsterdam’s unpredictable weather, until the passion of a few created NOORD – a new indoor park that opened in 2017. NOORD, meaning North in Dutch, is situated in the North of Amsterdam. Building up to the park’s opening, we created ‘GO NOORD’, an online film designed to create heat around the launch.
We've depicted a journey from the south of Amsterdam to the new park in the North from a skateboarder’s point of view. The film worked to let people know where the fun is at, where skateboarders can find a home and safe space that allows them to be active and meet like-minded people. Throughout the film, you’ll see some of the city’s iconic outdoor skate spots.